Our Clients Are Leading the Way
services to take you the distance
What you need, when you need it.
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Strategy Consulting
We’ll help you develop your path to victory and offer guidance at every turn.
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Message + creative development
We’ll work with you to tell your story in the most memorable, compelling way.
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Communications + Crisis Management
From launch to earned media and crisis management, we'll help build your profile.
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In-House Production
Our production facility is running 24/7. We write, direct, produce and design ads.
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Microtargeting + Data Science
Our distribution and messaging is highly targeted. It’s about more than just demographics.
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Media training + debate prep
With speech coaching, debate prep, and media training, we’ll make sure you’re ready.
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Social Media + Search
Our digital newsroom creates native content for each platform.
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Media Buying + Placement
Machine learning and real-time bidding help us get you the highest possible ROI.
“Go-To Ad Gurus”
Mark Armour
Partner
Mark is an award-winning ad agency creative director, commercial director and political media consultant who creates high-impact ad campaigns for leading advocacy, political and corporate clients.
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Helped pass a landmark homelessness initiative in Los Angeles County, a county of 10 million people, to raise $1 billion a year to build affordable housing, remove encampments and move people off the streets into mental health care.
Created ads for the Los Angeles City Firefighters.
Created swing-state independent expenditure ads to help elect Joe Biden and defeat Donald Trump.
Helped elect California Senator Alex Padilla in his first run for statewide office.
Created independent expenditure ads to help elect California Speaker Robert Rivas.
Created swing-state independent expenditure ads to help elect President Barack Obama.
Helped flip over a dozen Republican House seats to Democratic to win back the House in 2018 in the largest independent expenditure campaign in America.
Created ads for the American Cancer Society and anti-smoking advocates to help pass the nation’s largest tobacco tax and raise $750 million every year for children’s health care in California.
Helped elect U.S. Senator Barbara Boxer four times in come-from-behind victories with ads that won “best campaign of the year.”
Created landmark anti-smoking ads for the CA Dept of Health Services and Centers for Disease Control that lowered smoking rates in CA and nationally.
Passed three statewide clean energy initiatives for environmental coalitions that beat back Big Oil and coal.
Made ads for Stacey Abrams — the woman who helped elect Joe Biden and win control of the Senate.
Created ads to help NextGen America register 1 million new voters.
Created independent expenditure ads to help elect San Francisco Mayor London Breed, the first woman of color to lead the city and the only female mayor in the top 15 cities of the US.
Created an award-winning ad campaign for the American Cancer Society to ban smoking in WA state.
Executed an anti-piracy ad campaign for NBC/Universal and Warner Bros that led to a shutdown of major piracy sites.
Developed the nation’s first text-to-donate political campaign and raised millions for President Barack Obama.
Created an award-winning advertising campaign for MGM International to bring more than 10,000 new jobs to MA.
Developed an ad campaign for the City of Los Angeles to stop pedestrian deaths in LA’s busiest intersections.
Produced get-out-the-vote ads for VoteVets featuring Vietnam veterans and helped produce record turnout in California.
Mark brings to every project his big-agency creative experience plus the strategic political know-how forged by years in the trenches of political and issue advertising campaigns. By telling stories with humor and a documentary eye, he's won some nice awards, too.
Before starting Armour Media, Mark was a Partner and Creative Director at GMMB, the political agency that helped elect Bill Clinton and Barack Obama. Prior to that, he worked as a press secretary for Senator Al Gore when he ran for President. He graduated from Yale, and is based in Los Angeles, CA.
orrin evans
Partner
Orrin brings nearly two decades of experience in political advertising, strategic communications, and campaign management, in campaigns for the Senate, House of Representatives, Governor, and numerous statewide races and ballot propositions.
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In 2024, Orrin successfully led campaign and media strategy for the most competitive congressional districts in the nation.
This included Congressman Derek Tran, who, in the most expensive House race of the 2024 cycle with over $46 million spent, defeated entrenched Republican incumbent Michelle Steel in a California Red to Blue seat.
Working with Congressman Dave Min, Orrin oversaw a campaign that was outspent 7-1 in a bruising primary election victory, and went on to win California’s 47th Red to Blue District, which Republicans had identified as their “top-target” of the 2024 election cycle.
Orrin was also proud to partner with California Congressmembers Gil Cisneros, Sam Liccardo, and Frontline Indiana Congressman Frank Mrvan.
Along with serving as media consultant to California Assembly Speaker Robert Rivas, Orrin’s down ballot successes include helping California Senate Democrats regain their supermajority in 2018, and San Diego Democrats gain their first majority on the Board of Supervisors in a generation.
In 2014, Orrin was campaign manager for Alex Padilla for California Secretary of State, which resulted in Padilla becoming the second Latino official ever elected to statewide office in California’s history.
A Los Angeles native, Orrin drove from Hollywood, to Des Moines, Iowa, in 2006 to work for then-Senator Barack Obama in the Iowa caucuses. Described as a “field whiz” by Politico, Orrin led organizing and Get-Out-The-Vote efforts in Iowa, California, Texas, and Indiana throughout the 2008 Presidential campaign.
Orrin served as Senior Advisor to U.S. Secretary of Agriculture Tom Vilsack, overseeing communication strategy on Administration initiatives including First Lady Michelle Obama’s Let’s Move campaign, and the American Recovery and Reinvestment Act's Rural Tour.
Orrin is a graduate of Columbia University, and lives in Los Angeles with his family.